Registration Now Open Atlanta, GA September 20-23, 2017

2017 Tapia Conference

Using “Why” to build a better “What”: A Human Centered Approach to Systems and Data

Friday, September 22, 2017 — 3:30PM - 5:00PM



Human-centered Design (HCD), a design framework that puts user’s needs at the center of every stage of a process or product, is widely known for its impact on product development and customer experience design. This workshop explores the application of Human Centered Design concepts to systems and data analysis. The natural tendency is often to focus on the outcome or product and finding ways to sell people on it. HDC flips this and starts by focusing on what people really need, so the end result is a more desirable product. Obvious in theory, but harder in practice, coupling human centered design with Simon Senik’s “Start with Why,” creates a holistic strategy to approaching both working life and processes and analysis that cuts through clutter. Perfect for this years’ conference theme, these concepts inspire empathy and inclusiveness, and ensure a way of working that promotes aligning true needs and value proposition.

Workshop Organizer/ Moderator:
Nicole de Vries, Georgia Institute of Technology