Building a Browser for Everyone
Thursday, September 21, 2017 — 9:30AM - 10:15AM
Chrome is used by all kinds of people from all over the planet. We build software that is used by Swedish factory workers, American stay-at-home parents, and Indian artisans alike. We can’t design by instinct because our own needs and experiences don’t generalize to our users. Instead, we use data-driven design: we run user studies, perform A/B experiments, and measure how well Chrome is working for real people. In this talk, I’ll give examples of how data-driven design helped Chrome meet the needs of our diverse user base. Our work is interdisciplinary, crossing the boundaries of user research, product, and engineering.
Adrienne P. Felt, Google